AI Overviews vs Traditional SERPs: What Changed for CTR in 2026?
Google rankings used to follow a fairly predictable formula. Rank higher, earn more visibility, get more clicks. That relationship still exists in 2026, but it has become far less straightforward. Google’s search results increasingly include AI Overviews, AI-powered answers, Featured Snippets, People Also Ask results, videos, shopping modules and other SERP features before users reach…
